Want more real conversations with potential clients without spring hours cold calling?
This is the tip for you.
As real estate agents, we spend so much time brainstorming ideas and curating content to post on our feeds, hoping it sparks engagement. But here’s the truth: one of the easiest and best ways to start conversations is already built into Instagram.
I’m talking about quizzes and polls in your Stories.
When you use them consistently, you’ll see the “hand raisers” rise to the top, people who are telling you they’re ready (or will be ready soon) to buy or sell.
Why Polls and Quizzes Work
Stories are designed for quick, organic engagement. When you ask a simple question, it lowers the barrier for someone to interact with you. Instead of scrolling past, they pause, click, and now you’ve opened the door to a real conversation.
And the best part? These aren’t random followers. They’re the prospects you want to be talking to.
4 Types of Polls That Get Clients Talking
To make this even easier for you, we’ve compiled the exact polls and quizzes we use into a free guide. But let me break down the four categories so you can see how they work.
1. Lifestyle and Preference Polls
These are simple, everyday questions that reveal what people want in a home.
- Would you live in an HOA community? Yes or No
- Do you want a pool? Yes or No
They’re easy conversation starters that get people to share their preferences.
2. Market and Value Polls
These are my personal favorites.
- Share a photo of a home with its list price.
- Then ask: Do you think this sold above or below asking?
Not only does this spark curiosity, but it also positions you as the go-to expert for local market knowledge.
3. Buyer and Seller Motivation Polls
These questions surface the hand raisers faster than anything else.
- Are you living in your dream home? Or is this just a stepping stone?
When someone answers, you immediately know where they stand, and you can engage from there.
4. Social and Fun Polls
Think of this as your catch-all category.
- Would you ever buy a house sight unseen?
These keep your content approachable and fun while still giving you insight into your audience’s mindset.
Stop Guessing. Start Engaging
You don’t need to cold call to get more conversations started. You just need to ask the right questions, in the right format, and let your prospects tell you they’re ready.
Don’t recreate the wheel. We’ve already put together a free list of the polls and quizzes we use so you can start applying them to your own content today. Download it for free here.
And if you’re looking for even more resources, templates, listing examples, marketing checklists, rubrics, and guides, join our BAMx community. You’ll get access to everything we use to run our business, plus a 7-day free trial to try it out risk-free.
