Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy. I remember the first time I saw a dead body. It was just be...
Last year, I signed 35 listings. And if I’m being honest, the biggest shift wasn’t that we suddenly started doing better marketing. It was that sellers finally started understanding the marketing we were already doing. For a long ...
Most agents look at affordability videos and immediately think about views. That’s not why I make them. I make them because buyers are asking the same question over and over again right now: “What would this actually cost me pe...
I spent 24 minutes on the phone with Meta. Not a help desk call. Not someone reading a script. A real conversation about Instagram reach, publishing behavior, and how the Ray-Ban Meta glasses actually fit into Instagram’s ecosystem. ...
Most buyers aren’t confused because of interest rates. They’re confused because the process sounds different every time they talk to someone new. One agent explains it one way. A lender takes a different approach. A friend brings up ...
Two weeks ago, I spent two straight days filming with people operating at the highest level of real estate content. The kind of creators most agents look at online and assume they’ve cracked some secret code. They post consistently. Th...
I already had a listing system that worked. Listings were selling, content was going out, and deals were getting done. But I kept running into the same issue. Once things got busy, small pieces started slipping. An email would go out lat...
Last week, I posted a single image. No video. No carousel. No talking head. No editing spiral that eats your afternoon. Just one headline-style graphic. View this post on Instagram A post shared by KRYS BENYAMEIN...
Most busy people in this industry are doing a lot right. Listings are coming in. Deals are closing. The pipeline is moving. Yet when a deal wraps up, the marketing momentum usually dies with it. That’s the problem Krys Benyamein is ...
January has a way of telling the truth. The noise is gone. The holidays are over. The excuses dry up. What you’re left with is a simple question most agents don’t love answering: Do you actually have a way to start conversations, or a...
