Eric Simon (Broke Agent) here.
Today, we announced the relaunch of The Viral Agent Newsletter. The best marketing newsletter in real estate history (self-proclaimed).
In case you’re wondering where we’ve been… let me explain.
Over a year ago, I launched this brand with Actually Agents as the “marketing arm of BAM.” The goal was simple: help real estate agents build their digital brands and deliver the best real estate marketing tips and ideas to your inbox every week.
But somewhere along the way, I broke my own #1 marketing rule: consistency.
Between content overload, new projects, and constantly trying to figure out what our audience wants, I skipped a few weeks… then a few more… and eventually stopped sending altogether.
I’m not proud of it, but it happens.
But The Viral Agent brand was always a sleeping giant. I knew I wanted a dedicated corner of BAM focused strictly on marketing: tactical, actionable, and coming from the people who are actually in the trenches, doing it every day.
So, after months of planning, we’re relaunching with a brand-new format.
The Viral Agent
With this relaunch of The Viral Agent, you’re not just hearing from me anymore.
Every week, a different BAM creator (who’s also an active real estate agent) will take over the newsletter and share what’s actually working in their marketing right now.
And I couldn’t be more excited about the lineup.
Alyssa Curnutt
The hyper-local queen of Spokane. In just two years, Alyssa has doubled her business through hyper-local content on Instagram. She’s built a brand around restaurant spotlights, business features, and community news, and has gone viral in her market multiple times. She’ll break down how to make hyper-local content easier, more effective, and how to turn followers into actual clients.
Krys Benyamein
In the past 12 months alone, Krys has sold nearly 41 homes and done $41M in volume, powered by a mix of old-school and new-school marketing. He blends social media campaigns, video, direct mail, and print marketing into one powerful system. The king of variety, Krys, will show you how to stop the scroll, keep attention, and convert it into business.
Tessabella Jelten
Over the past six years, Tessabella has managed more than 400 social media accounts for agents, team leaders, and TV personalities. When she talks about content strategy, it’s based on real results and what’s working across hundreds of accounts. Expect tangible, tactical tips, including tutorials, lead magnets, and step-by-step strategies, all designed to help you level up your social presence and grow your business.
Me (The Broke Agent)
You already know the deal. I’ll be dropping my usual mix of IG tips, engagement tactics, and content ideas.
What to Expect
Next Tuesday, you’ll hear from Alyssa. Then Krys. Then Tessa. Then back to me.
Four creators. Four perspectives. One mission: to help you grow your brand.
Here’s what you can do next:
- Sign up for The Viral Agent newsletter, and keep an eye on your inbox every Tuesday for new marketing inspiration and tactics. As an added bonus, you’ll get the Content Playbook: Two Perfect Weeks of Post Ideas delivered to your inbox when you sign up for the newsletter.
- Follow The Viral Agent and all of our creators (Alyssa Curnutt, Krys Benyamein, Tessabella Jelten, The Broke Agent) on Instagram for even more marketing ideas and content inspiration.
Alyssa will be in your inbox next Tuesday, so look out for that!
